ABOUT ME
In my experience, I've learned that there is no trick to marketing. And it should not be about going viral overnight. While that is awesome, the most important thing is building a genuine connection with your audience as you grow. Then, going viral becomes very achievable much faster.
Over the years, I've had the chance to work with and learn from great companies and great people. From setting strategic marketing goals to customer experience strategies, I carefully review each client's needs and tailor my work accordingly.
I started in my field in 2018, and since then, I've gathered the skills and expertise necessary to take you and your brand to the next level. Want to learn more? Get in touch today.
 |  |  |  |  |  |
|---|---|---|---|---|---|
 |
MARKETING / ADVERTISING EXPERIENCE
-
Health & Wellness
-
Automotive
-
Adventure Tourism
-
Insurance
-
HVAC
-
Photography
-
Computer Security
-
Real Estate Surveying
-
Animal First Aid
-
Hair/Beauty Salons
-
Construction
-
Charity Awareness
-
Luxury Brands
-
Equestrian Events
-
Software Solutions
-
Clothing / Apparel
My Marketing/Advertising Journey
TJ Branding | 2023- Right Now!
Check Us Out: https://www.tjbrandny.com/
Creative Director | Marketing Strategist | Co-Owner
-
Led end-to-end website strategy, audits, and rebuilds across multiple industries, improving user experience, conversion flow, and SEO structure for service-based businesses.
-
Developed full brand systems and positioning frameworks for clients, including messaging hierarchy, tone of voice, visual direction, and content strategy alignment.
-
Created high-performing ad creative concepts and visual frameworks for Meta and Google campaigns, including A/B testing structures, messaging variations, and funnel-based creative strategy.
-
Established client onboarding, audit, and reporting workflows, including intake systems, audit checklists, and monthly performance tracking structures.
-
Built industry-specific marketing strategies for sectors including home services, legal, wellness, pet brands, hospitality, and local service businesses.
-
Created and implemented AI-assisted workflows and automation concepts to improve content production, reporting, and internal efficiency.
-
Supported multi-channel marketing strategy, aligning website, ads, social, and brand messaging into a cohesive system rather than isolated efforts.
The Foundations
The Horsefly Group | 2022- 2026
Account Manager & "Digital Guru"
-
Lead Social Media Account Manager on multiple platforms (Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc.)
-
Developed both paid and organic social media strategies and budget recommendations for small and medium-sized businesses
-
Organized and implemented an ongoing content strategy across multiple industries
-
Created/Curated monthly content calendars in advance for client review
-
Keyword research and implementation using content design, captions, #Hashtags, SEO, etc.
CAPACITY MARKETING INC | 2019-2021
Digital Marketing Specialist
-
Specializing in advertising brand stories effectively with a concentration on digital solutions for clients
-
Designed proposals and presentations for small and medium-sized businesses
-
Acting account manager for 5+ accounts on multiple platforms (Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc.)
-
Acting point of contact for all client interaction on accounts, reports, and strategy development
-
Created/Curated monthly content calendars that utilized the 5:3:2 posting rule to improve user experience
-
Research and implement ranking keywords for search engine optimization
The Start-Up Era
JONATHAN JOR. SMMA - 2019
Founder/Marketing Director
Founded an agency geared towards increasing local businesses’ digital traffic
Tracked and analyzed digital performance for customer acquisition
Successfully created proposals and negotiated Terms of Service agreements with potential clients
