CLARKSTOWN INTERNATIONAL COLLISION
Brand Awareness
After a new logo design and website launch, CIC Auto Body needed to increase local brand awareness and website traffic. My team and I achieved this through social media marketing, blog posts, and strategically plugged links on boosted content.
MY ROLE
Social Media Manager
Content Creator
Ad Campaign Strategist
Data/Reporting Analyst
TEAM
Client P.O.C
Content Manager
CLIENT
Clarkstown Int. Collision
TIMELINE
1 Year (2020-2021)
INITIAL CHALLENGES
CIC had been around for almost 30 years, serving their local community. They had not been focusing on their social media/digital presence at all until now. This presented a unique challenge where the brand had established roots with the community without maintaining engagements or activity outside the shop. For my team and I to capture the local audience and increase user engagement and website traffic, we needed to keep the brand voice consistent while shifting tones in content style without losing their current audience.
STRATEGY & IMPLEMENTATION
After doing a deep dive into their social media and digital presence, it was clear the content style and social feed needed optimizing before we reached new users. We needed to transition the content style without losing any current followers. By gradually introducing new content throughout the first month of A/B testing we found what performed best. We noticed that safe driving tips and client-specific FAQ blog topics garnered the most social engagements and click-through to the website. Over the next year, we strategically promoted posts to the local community, stayed relevant on feeds, and engaged with our growing audience.
RESULTS
CIC Auto body saw massive improvements to their social media engagement rates (+90%), monthly increases in website traffic, +2,000% annually. We even came in under budget most months. Their audience has seen consistent 5-10% growth every month and reached 2,500-5000% more new customers through geo-targeted ad campaigns.